Do you have videos on your phone or computer that no one has seen? Maybe you filmed your product, your shop, or a happy customer. But if these videos are just sitting there, they aren’t helping you.
Here’s the good news: You don’t need to be a video expert to make these clips useful. With a few easy edits, you can turn raw videos into powerful tools that bring in customers.
In this blog post, we’ll show you how to edit simple videos that grow your business online. No fancy tools needed. Just easy steps anyone can follow.
Why Video Is So Important
People love watching videos. It’s easier than reading and more fun to look at. That’s why platforms like Facebook, Instagram, TikTok, and YouTube are full of them.
For small business owners, videos are great because:
- They show your product or service clearly.
- They help people trust you.
- They get more shares and views than text or photos.
- They can turn viewers into buyers.
But here’s the secret: raw video alone isn’t enough. You need to edit it the right way.
What Makes a Good Video?
A good video does a few things:
- Grabs attention fast – The first 3 seconds are the most important.
- Tells a simple story – Show what you do, how it helps, or how it makes people happy.
- Looks clean and clear – No shaky camera, messy background, or loud noise.
- Includes a Call-To-Action (CTA) – Tell people what to do next (call, click, visit).
Easy Steps to Edit Your Video
You don’t need a big camera or expensive computer. Most smartphones and free apps are good enough. Here are the steps:
1. Pick the Best Clips
Look at all your video files and choose the best parts. Keep it short and interesting.
2. Trim the Boring Stuff
Cut anything that’s too long, off-topic, or shaky. Try to keep your final video under 2 minutes.
3. Add Text on Screen
Say what the video is about. Add your business name and website or contact info.
4. Add Music
Music makes videos more fun. Just make sure it’s not too loud, and use royalty-free music.
5. Use Captions
Many people watch without sound, especially on social media. Add captions so they still get your message.
6. Add a CTA
At the end of the video, say what people should do: “Call now,” “Visit our website,” “Message us today.”
Best Free Tools for Video Editing
You don’t need to spend money to start. Here are some free and easy tools:
- CapCut – Great for short videos, especially for TikTok and Reels.
- InShot – Easy for trimming, adding text, and music.
- Canva – Perfect for beginners; great templates.
- iMovie (Apple) – Simple and free for Mac users.
- YouTube Studio – Good for basic editing and uploading directly to YouTube.
Pick the one you like best and practice. It gets easier each time.
Where to Share Your Videos
Once your video is ready, you need to share it in the right places. Post your video where your audience hangs out:
- Facebook – Great for local reach. Post to your business page and local groups.
- Instagram Reels – Use for short, fun, and engaging clips.
- TikTok – A fun place where simple videos can go viral.
- YouTube – Best for longer videos like how-tos, stories, or customer reviews.
- Your Website – Place videos on your homepage, service pages, or blog.
- Google My Business – Upload videos to your business profile to improve search visibility.
Tips to Get More Views and Shares
Here are a few extra tricks to help your videos do even better:
- Post when your audience is online – Evenings and weekends often work best.
- Use hashtags – Like #SmallBusiness, #ShopLocal, or #[YourCity]Business.
- Tag people – Tag customers (with permission), staff, or partners.
- Ask questions – In the caption, ask something like “Would you try this?”
- Ask for shares – Say, “Tag a friend who needs this!”
How Video Helps You Grow Online
Video helps people find you and trust you. Here’s how:
- Search engines love video – Videos help your website rank higher in search results.
- More time on your site – People stay longer when there’s a video.
- Stronger connection – Seeing your face or your product in action builds trust.
- More clicks and calls – A clear video with a CTA brings in more customers.
SEO Tips for Video
To help your video get found online, do this:
- Use keywords – Include words like “Best pizza in [City]” or “Affordable skincare tips.”
- Write a good title – Make it clear and catchy.
- Use a smart file name – Instead of “video123.mp4,” use “best-coffee-shop-tour.mp4.”
- Add a description – Include what the video is about and your website link.
- Use tags – On platforms like YouTube, tags help your video show up in search.
Real-Life Example
Example: Maria’s Flower Shop
Maria started posting short videos of her flower bouquets. She edited them using Canva, added calming music, and wrote “Order for same-day delivery!” at the end. She posted to Facebook and Instagram.
In one week, her videos got shared 20 times. She got 10 new orders just from those shares.
You can do this too!
Final Thoughts
Video editing doesn’t have to be scary or expensive. With a phone, a free app, and a little time, you can create videos that help people learn about your business.
Remember:
- Keep it short.
- Keep it clear.
- Add a message.
- Share it everywhere.
Start small and stay consistent. One simple video could be the thing that brings your next big customer.
So open your phone, grab those raw clips, and turn them into something amazing today!
