Do you sell houses, apartments, or land? Want more people to see what you offer? Then it’s time to use short videos!
You don’t need a big camera or a movie crew. Just your phone and a few simple tricks. In this blog post, we’ll show you how real estate agents and small business owners can use short videos to get attention, build trust, and make sales online.
Let’s get started!
Why Short Videos Work
People scroll fast. They don’t want to read long text or watch a 10-minute video. But a short video—under 60 seconds—can stop them in their tracks.
Here’s why short videos work:
- Quick to watch – People are busy. Short videos fit into their day.
- Easy to share – Viewers love to share short, helpful videos.
- Perfect for social media – Instagram Reels, Facebook Stories, YouTube Shorts, and TikTok love short videos.
- Show, don’t tell – People can see the house, room, or view, not just read about it.
What You Can Film in Real Estate
Not sure what to show in your videos? Here are ideas:
- Walkthrough of a home or apartment
- Highlight one special feature (like a big kitchen or garden)
- Neighborhood tour
- Before-and-after staging
- Client testimonials
- “Just listed” or “Sold” announcements
- Tips for buyers or sellers
Each video doesn’t have to be fancy. Keep it real and helpful.
How to Make a Good Short Video
You don’t need to be a video pro. Follow these easy steps:
1. Use Your Phone
Modern phones take great video. Just clean the lens and hold it steady.
2. Use Natural Light
Film during the day. Open windows and turn on lights for a bright look.
3. Keep it Steady
Hold your phone with both hands or use a tripod. Avoid fast movements.
4. Stay Under 1 Minute
Shorter videos do better online. Aim for 30–60 seconds.
5. Start With a Hook
Say something that grabs attention in the first 3 seconds:
- “You won’t believe this view!”
- “Take a quick tour of this dreamy kitchen!”
6. Add Text on Screen
Many people watch without sound. Use simple text to explain what they’re seeing.
7. End With a Call-To-Action (CTA)
Tell people what to do next:
- “Call to book a tour!”
- “Message for more info!”
- “Visit our website!”
Free Apps to Help You Edit
You can make great videos with free apps. Try these:
- CapCut – Easy to use, with fun effects and text.
- InShot – Great for trimming, adding music and stickers.
- Canva – Good for templates and clean text.
- iMovie – Easy editing for iPhone users.
These apps are made for beginners. Play around and see what you like!
Where to Post Your Real Estate Videos
Make sure people see your videos. Post them in places where your clients hang out:
- Instagram Reels – Perfect for fast, eye-catching content.
- Facebook Feed & Stories – Great for older audiences and local groups.
- YouTube Shorts – Use this for walkthroughs or tips.
- TikTok – Reach younger buyers with fun, quick clips.
- Google Business Profile – Upload videos so your business looks active and professional.
- Your Website – Add videos to your listings and homepage.
The more places you share, the more people will see you.
Tips to Make Videos People Want to Watch
Want more likes, shares, and views? Try these tips:
- Use a good thumbnail – Choose a clear, bright first frame.
- Post consistently – One or two videos a week is great.
- Show your face – People connect with real humans.
- Use local hashtags – Like #DhakaHomes or #NYCRealEstate.
- Answer common questions – Make short clips like “3 Tips to Sell Your Home Fast.”
How Videos Help You Grow Online
Using videos helps your real estate business in many ways:
- Build trust – People feel like they know you.
- Get found online – Videos help your website show up on Google.
- Stand out from competitors – Many agents still don’t use video.
- Show your listings 24/7 – People can “walk through” any time.
SEO Tips for Real Estate Videos
To get more eyes on your video, help Google and YouTube find it. Here’s how:
- Use keywords in your title – Like “2-Bed Apartment in London – Quick Tour.”
- Add a description – Write a short summary and include your contact or website.
- Use location tags – Mention your city or neighborhood.
- Rename your video file – Use a name like “beautiful-house-tour-dhaka.mp4.”
- Use video transcripts – Helps with SEO and makes it easier for people to understand.
Real Example: Raj’s Video Success
Raj is a small real estate agent. He started making 30-second videos of new homes using his phone and CapCut. He posted them on Instagram and tagged the city. After just a few weeks, more people called him. One video was shared 50 times and helped him sell an apartment fast.
You can do the same.
Final Thoughts
Short videos may be small, but they have a big impact. You don’t need a big budget or a film crew. Just your phone, good light, and a message.
Start with one video. Show a home. Show a happy client. Show your face. Then share it with the world.
If you stay consistent, you’ll build trust, attract more buyers, and grow your real estate business online.
So grab your phone, hit record, and let your listings shine!
