If you’re an interior designer and want more clients, you need to do more than just post on social media. You need to make sure people can find you when they search online.
That’s where SEO (Search Engine Optimization) comes in. But many designers don’t know the full picture. Some tips are simple and common—others are hidden but powerful.
In this guide, you’ll learn lesser-known SEO strategies to get your interior design website noticed, increase your online visibility, and most importantly—get more bookings.
This blog is written in simple words that anyone can understand—even if you’re not a tech expert.
Why SEO Matters for Interior Designers
Imagine someone types into Google:
- “Best living room designer in Dhaka”
- “Modern flat design Bangladesh”
- “Affordable home interior in Gulshan”
Would your website show up?
If not, you’re losing clients to other designers who have optimized their online presence.
Stat: 75% of people never scroll past the first page of Google search results.
Good SEO helps your website show up on that first page, so potential clients can find and contact you.
What Makes These SEO Tips “Hidden”?
Most interior designers already know the basics:
- Add keywords
- Use good images
- Post on Instagram
But in this post, you’ll learn things like:
- How Google My Business posts help SEO
- Why internal linking boosts your bookings
- How client reviews improve your Google rank
- Why video SEO increases website time and trust
These are often overlooked but make a big impact.
1. Use “Service + Location” Keywords (Not Just Design Terms)
Many designers focus only on keywords like “modern interior” or “luxury design.” These are good, but not specific.
The better trick is to use long-tail keywords with location.
Examples:
- “Living room design in Banani”
- “Flat interior for rent-ready apartments in Dhaka”
- “Budget interior solutions for small homes in Mirpur”
Use these on:
- Page titles
- Headings (H1, H2)
- Image alt tags
- Meta descriptions
- Blog posts
Pro Tip: Use Ubersuggest to find long-tail keyword ideas.
2. Create a Page for Each Area You Serve
If you work in more than one city or neighborhood, make separate pages for each location.
Example Pages:
- /interior-design-gulshan
- /home-decor-uttara
- /office-interiors-dhanmondi
Each page should have:
- Local keywords
- Photos of projects in that area
- A map or contact info
Google sees this and ranks you locally in that area’s searches.
3. Add Schema Markup for Interior Designers
Schema markup is a bit of code you add to your website. It tells Google:
- What your business does
- Where it is located
- Your reviews, services, and contact details
This improves how your site appears in search and helps with rankings.
Example:
A search result with schema can show your:
- Star rating
- Price range
- Phone number
- Availability
Use tools like technicalseo.com/tools/schema-markup-generator to generate it and paste it into your site.
4. Google My Business Posts Boost Search Visibility
You probably already have a Google Business Profile. But did you know that posting regular updates there helps with SEO?
Post every week with:
- A photo of a recent project
- A quick tip (like “Use light colors in small rooms”)
- A call to action: “Book a free consultation”
Google favors active profiles and shows them more often in the Local Pack (the top map listings).
5. Add Internal Links to Keep Visitors Longer
When someone visits your website, they should easily find more information.
One hidden SEO trick is internal linking—linking one page to another on your website.
Example:
In your blog post about “small kitchen design,” add:
“See how we transformed a 1-bedroom apartment kitchen in Dhanmondi here.”
Why it works:
- Visitors stay longer
- Google sees that your site is helpful
- It boosts rankings and keeps people moving toward your contact page
6. Use Video to Boost SEO and Conversions
Google favors websites that keep people engaged.
Video is a great way to do that.
Add a Video:
- Walkthrough of a project
- Before and after transformation
- Short explanation of your design process
Put the video on:
- Your homepage
- Service pages
- Blog posts
Stat: Visitors stay 88% longer on pages with video.
This helps your SEO and makes people more likely to book a call.
7. Turn Every Blog Post Into a Local SEO Magnet
You might already blog. But are you using each post as a tool to get local clients?
Here’s How:
- Choose a question clients often ask
- Add a keyword + location in the title
- Mention real projects you’ve done in that area
- Include internal links to your service pages
- End with a “Book Now” or “Contact Us” button
Sample Blog Titles:
- “How We Designed a Family Flat in Bashundhara”
- “3 Mistakes to Avoid When Designing Small Spaces in Dhaka”
- “Best Color Ideas for Apartments in Banani”
8. Use Google Ads to Speed Up SEO Results
SEO takes time. You won’t rank overnight.
So while your SEO grows, you can use Google Ads to:
- Get leads fast
- Test which keywords work best
- Promote your top service pages
Use location-based ads like:
- “Interior design company in Uttara”
- “Apartment decor Gulshan special offer”
This gives you leads immediately, while SEO works in the background.
9. Add Reviews on Your Website (Not Just Google)
You already ask clients to leave Google reviews, but you can also:
- Add reviews as text or video on your homepage
- Highlight 1–2 in your service pages
- Include reviews in your blog posts as “social proof”
Why this matters:
- It builds trust
- It keeps visitors longer
- Google loves unique content and testimonials count
Tip: Add keywords in your review descriptions like:
“This designer helped us decorate our home in Mirpur.”
10. Optimize for Voice Search
More people are using voice search like:
- “Who is the best interior designer near me?”
- “Top-rated interior decorator in Dhaka”
So you need to write in natural language.
How to do this:
- Use question-style headings
- Keep sentences short and simple
- Add an FAQ section to every service page
Voice search optimization helps you show up in featured snippets too.
11. Build Backlinks from Industry Partners
Backlinks are links from other websites to your site. Google sees this as a vote of trust.
Ways to Get Backlinks:
- Ask real estate agents or builders to link to you
- Write guest blogs for home decor or lifestyle sites
- Get listed in interior design directories
More links = more trust = better ranking = more bookings.
12. Make Booking Easy with a Funnel-Friendly Website
What’s the point of all this SEO if people can’t easily book you?
Make Sure Your Website:
- Has a visible “Book Now” or “Schedule a Call” button
- Works well on mobile
- Loads in under 2 seconds
- Tells people exactly what to do next
- Includes a contact form and phone number on every page
A great site with good SEO = more conversions.
Summary: Quick Checklist of Hidden SEO Tips
| Tip | What It Does |
| Use service + location keywords | Helps rank for specific search terms |
| Build area-based pages | Shows up in multiple local searches |
| Add schema markup | Makes your site clearer to Google |
| Post weekly on Google Business | Increases map visibility |
| Link between pages | Keeps visitors longer, boosts SEO |
| Use video on service pages | Increases time on site, improves rankings |
| Blog with local focus | Attracts nearby clients |
| Run Google Ads on key keywords | Generates instant leads |
| Display reviews on-site | Builds trust and lowers bounce rate |
| Write in voice search format | Helps with featured snippets |
| Earn backlinks | Builds authority and rankings |
| Optimize booking process | Turns visitors into clients |
Final Thoughts
You don’t need to be a tech genius to dominate Google.
Just follow these hidden but simple SEO tips, and you’ll:
- Show up when people are looking
- Get more local visitors
- Turn those visitors into real bookings
- Grow your design business faster
These strategies take a little time—but once they work, they bring clients on autopilot.
Want Us to Do It For You?
At Giga Digital Marketing, we help interior designers get more leads through smart SEO, Google Ads, and conversion-ready websites.
Let us set up your local SEO system and make your design brand easier to find online.
Schedule a Free Call and let’s grow your bookings the smart way.
