Trying to grow your business online? With so many posts and ads, it’s easy to feel lost.
Here’s the truth: videos grab attention like nothing else. In real estate, videos can get shared up to 12 times more than photos or words. That’s a huge chance to reach more people!
This guide will show you how to make videos that are easy, fun, and share-worthy—even if you’re just starting out.
Why Real Estate Videos Work
Videos let people see the homes, not just imagine them. Here’s why they work so well:
- More fun to watch – People scroll past words but stop for videos.
- Tell a story – A video walk-through shows what makes a place special.
- Builds trust – Viewers feel like they know you.
- Works on every platform – From Facebook to TikTok, videos are king.
Top Video Ideas for Real Estate
Want ideas that actually get watched? Try these:
1. Home Walkthroughs
Take people on a short video tour of a property.
2. Neighborhood Highlights
Show fun places near the home like parks, cafes, or shops.
3. About You
Introduce yourself in a relaxed, friendly video.
4. Client Smiles
Record happy buyers sharing their experience.
5. Before & After
Show how a space looked before staging or renovation.
6. Quick Real Estate Tips
Share simple advice like “3 ways to sell faster.”
How to Make Great Videos Without a Studio
No fancy gear? No problem. Here’s how to do it:
1. Keep it Short & Sweet
Aim for 60–90 seconds. People love quick content.
2. Hook Them Fast
Start strong with a wow moment or headline.
3. Use What You Have
Your phone can shoot high-quality video—use it!
4. Let the Light In
Natural daylight makes everything look better.
5. Stay Steady
Use a small tripod or place your phone on a table.
6. Add Sound & Text
Music makes it fun, and captions help silent viewers.
7. Just Be You
Speak naturally and smile. People love honesty.
Where to Post Your Videos
Once your video is ready, here’s where to share it:
1. Facebook
Post to your page, and share in community groups.
2. Instagram
Reels and Stories work great for quick tours.
3. YouTube
Create a channel and upload each video. Add keywords.
4. TikTok
Show behind-the-scenes or fun facts about homes.
5. Website
Add videos to your listings and homepage.
6. Emails
Include your video in newsletters to clients.
Make Your Videos More Shareable
Here’s how to get more people clicking the share button:
1. Ask Nicely
Say: “If this helped you, please share it!”
2. Title It Right
Use fun headlines like “Secret Room in This House!”
3. Use Hashtags
Examples: #DreamHome #RealEstateTips #CityNameHomes
4. Know the Best Times to Post
Try mornings, lunch breaks, or evenings.
5. Tag People or Places
Mention businesses or neighborhoods in your video.
How to Help Google Find Your Video (SEO Tips)
If you want your videos to show up in searches, do this:
1. Pick the Right Keywords
Example: “Homes for sale in Miami Beach.”
2. Write a Good Description
Add 2–3 sentences about what’s in the video.
3. Add Video Tags
Use tags like: “open house,” “modern kitchen,” “property tour.”
4. Embed on Your Website
This helps your website rank higher on Google.
5. Create Video Sitemaps
Ask your web person to help with this—it boosts search visibility.
Easy Tools to Edit Like a Pro
Try these simple editors—no skills needed:
- CapCut – Fast and free, great for mobile.
- Canva Video – Drag and drop video maker.
- InShot – Easy mobile editor with filters and music.
- Lumen5 – Turns text into short videos.
- Animoto – Beginner-friendly tool for real estate reels.
Final Thoughts
You don’t need to be a filmmaker. You just need to start.
Use your phone. Be friendly. Show homes in a way that feels exciting and personal.
The more fun and useful your video is, the more people will want to share it. And that means more views, more clients, and more chances to grow your brand.
Hit record today—you might be one video away from your next big lead!
